Brand Identity Design

Your brand identity is the first thing people judge you by.
Make sure they are judging you correctly.

In the first three seconds, someone decides whether you are worth their time. We make those three seconds count -- with brand identities built to earn trust, command premium pricing, and grow with you for years.

Start Your Brand Project See How It Works
Every project includes

Everything you need to show up like the brand you are building

We do not do logo-only deliveries. Every Acromatico brand identity is a complete system designed to work across every surface your business touches.

01

Primary Logo System

Horizontal, stacked, and icon-only versions. Built for every placement from your website header to a 2-inch business card.

02

Color Palette

Primary, secondary, and neutral colors with hex, RGB, and CMYK codes. Never wonder if you have the right shade again.

03

Typography System

Headline and body font pairing with usage rules -- what size, what weight, what spacing, and when. So every designer you hire gets it right.

04

Brand Pattern or Texture

A custom background element that makes your brand instantly recognizable across presentations, packaging, and social media.

05

Brand Guidelines Document

35+ pages. Your complete brand bible -- how to use everything, what to avoid, and why. The document that keeps your brand consistent as you grow.

06

Business Card Design

Print-ready, production-tested design. Because the card you hand to someone still matters more than your LinkedIn URL.

07

Email Signature Design

Branded, clean, professional. Every email you send becomes a touchpoint that reinforces who you are.

08

Social Media Profile Assets

Profile photo treatment and cover image templates for Instagram, LinkedIn, Facebook, and X. Ready to upload.

09

Mockup Collection

30+ real-world applications -- your logo on a tote, a storefront, a laptop, a mug. So you can see it before you print it.

10

All Source Files

AI, EPS, PDF, PNG, SVG, and Figma. You own everything. Use it forever, with any designer, on any platform.

Investment

Three ways to work with us

Every tier delivers a complete, professional brand identity. The difference is depth of strategy, speed of delivery, and how much we handle for you.

Brand Starter
$2,500
"You need a real brand without the agency price tag"
  • Primary logo system (3 versions)
  • Color palette with usage codes
  • Typography pairing and rules
  • 15-page brand guidelines
  • Business card design
  • Social profile assets
  • All files (AI, PDF, PNG, SVG)
  • 2 revision rounds
  • 3 initial concepts
  • 4-week delivery
Get Started
Most Popular
Full Identity
$4,000
"You are ready to look like you have been doing this for years"
  • Everything in Brand Starter
  • Brand pattern or texture
  • 35+ page brand guidelines
  • Email signature design
  • 30+ mockup collection
  • Brand voice direction
  • Competitive positioning audit
  • Figma source files
  • 3 revision rounds
  • 90-minute brand training call
Get Started
Brand Launch
$8,500
"You want us to handle everything from strategy to execution"
  • Everything in Full Identity
  • Full brand strategy workshop
  • Positioning and messaging framework
  • Website design direction doc
  • Social media content templates (12)
  • Pitch deck template
  • Brand launch checklist and timeline
  • Unlimited revisions (4-week window)
  • Priority delivery (3 weeks)
  • 3 months post-launch support
Get Started
How it works

Six weeks from blank slate to complete brand

We have refined this process across hundreds of projects. Every step has a purpose. Nothing is filler.

01
Week 1 -- Discovery

We start by listening

90-minute kickoff call. Brand questionnaire. Deep dive into your competitors, your audience, and your vision. We do not start designing until we fully understand what we are designing for. Output: your Creative Brief -- the document that guides every decision from here forward.

02
Weeks 1-2 -- Strategy

Positioning before pixels

We define your market position, your visual territory, and the emotional space your brand needs to occupy. You review and approve. This is the work most designers skip -- and it is the reason most brands look generic. Output: Brand Strategy One-Pager.

03
Weeks 2-3 -- Concept

Three complete directions

Not three logo sketches. Three fully developed brand directions -- each with a distinct visual language, rationale, and application mockups. You pick one, or we combine elements. You will know the right one when you see it. Output: 3 full brand directions in your client portal.

04
Week 3 -- Refinement

The selected direction, perfected

Your chosen direction gets refined with your feedback. Every detail adjusted -- proportions, weights, spacing, color balance. We iterate until it is exactly right. Output: finalized primary logo system and core brand elements.

05
Week 4 -- Finalization

Every file, every format

All collateral designed. Brand guidelines written. Files prepared in every format you will ever need. We check everything twice before it goes into your delivery portal. Output: complete brand identity system, production-ready.

06
Week 4 -- Delivery

You leave knowing exactly how to use your brand

Portal delivery. 90-minute orientation call where we walk you through your brand guidelines, answer every question, and set you up so you never have to guess how to use your brand again. Output: confidence, clarity, and a brand that works.

Case studies

Brands we have built from scratch

Every business has a different starting point. Here is how the work looks across different industries and challenges.

Real Estate

A luxury broker who looked like every other luxury broker

The Problem
He was closing $10M+ deals but showing up with a stock logo from 2014 and a color palette he picked because it looked professional. Clients trusted him on referral only -- he could not win cold.
Our Approach
We repositioned him around a specific market niche -- waterfront properties with generational buyers -- and built a visual identity that felt like old money meets modern clarity. No cliches, no stock imagery direction, no marble textures.
Result
Closed his first cold inbound lead within 6 weeks of launch. Now uses his brand as a sales tool, not just a formality.
Health and Wellness

A physical therapist launching her own practice after 12 years employed

The Problem
She was exceptional at her work but paralyzed by imposter syndrome when it came to positioning herself as a premium independent practitioner. Every idea she had looked too corporate or too cheesy.
Our Approach
Discovery sessions revealed her differentiator: she treated the whole person, not just the injury. We built a brand around human movement and the philosophy of returning to wholeness -- warm, clinical-grade, deeply personal.
Result
Fully booked at premium rates within 90 days. Her referring physicians now send patients specifically because her brand feels different.
Food and Beverage

A chef with a cult following but zero brand equity outside her kitchen

The Problem
Her food was extraordinary but her branding was a free logo from Canva and a vibe that read home cook instead of culinary destination. She was leaving money on the table every time someone Googled her.
Our Approach
We built a brand that translated the experience of eating her food into a visual language -- textured, warm, confident, and unmistakably hers. Every element referenced her cultural background and technique without being reductive about it.
Result
Secured her first corporate catering contract within 3 months -- a client she could never have reached with her previous visual identity.
FAQ

Questions we get on every call

What if I do not like any of the three concepts?
It does not happen often -- because we invest heavily in Discovery and Strategy before any design begins. But if none of the three directions resonate, we go back to the drawing board. We will not deliver a brand you do not love. That is a promise, not a policy.
Do I own the logo and all the files?
Yes. 100%. The moment you pay your final invoice, every file is yours -- with full commercial rights, no attribution required, forever. No licensing fees. No designed by Acromatico watermarks. It is your brand.
What file formats do I receive?
AI (Adobe Illustrator), EPS, PDF, PNG (transparent background), SVG, and Figma. That covers every use case -- print, web, embroidery, signage, social media, and any design tool your future team might use.
Can we rush the timeline?
Rush projects are available at an additional fee of 30%. Rushed brands have lower quality discovery and strategy phases -- which means higher likelihood of revisions and lower confidence in the final result. We will tell you honestly if rushing makes sense for your situation.
What if I already have some brand elements I want to keep?
We can work with existing elements -- a font you love, a color you have built recognition around, or an icon with emotional meaning. Just tell us in the questionnaire. We will either incorporate them or tell you honestly if they are worth keeping.
Do you do re-brands of existing businesses?
Yes, and it is some of our most meaningful work. Re-brands require an extra layer of care -- honoring what is working, retiring what is not, and managing the transition so customers follow you into the new identity. Same process, same investment.
What is the actual difference between a logo and a brand identity?
A logo is a mark. A brand identity is the complete system of visual decisions that communicate who you are -- colors, type, patterns, photography direction, voice, and how everything works together. A logo without a system is just a sticker. The system is what makes the sticker mean something.
Do I really need a brand guidelines document?
You do not -- until the first time a contractor uses the wrong shade of blue in your presentation, or your social media manager uses three different fonts in one week, or a printer reproduces your logo in a color that makes you physically uncomfortable. The guidelines document prevents all of that. It pays for itself the first time someone uses it.
Can I start with just a logo and add the rest later?
Technically yes -- but we will be honest: starting with just a logo and trying to build the system around it later almost always costs more and delivers worse results. The system is designed as a system. Starting with the Brand Starter tier gives you the complete foundation at the most accessible investment.
What happens after you deliver?
You get 30 days of email support for questions about using your brand files. Brand Launch clients get 3 months of support. Many clients come back for website design, marketing materials, or photography -- and get priority access when they do. We are invested in your brand working, not just in delivering it.

Ready to look like the brand you have always been?

Strategy call is free. No pitch. We find out if we are a fit, you learn what your brand actually needs, and we go from there.

Book Your Free Strategy Call